This might just sound like a fancy way of saying 'letting your hair down', but it isn't.' Cultural remission' does not mean abandoning all your inhibitions, letting rip and behaving exactly as you please.Our achievements in everything from art to rocket science may be merely a side-effect of the essential ability to charm.Like every other human activity, flirting is governed by a complex set of unwritten laws of etiquette.Drinking-places Flirting is also socially acceptable in some public settings, usually where alcohol is served – such as bars, pubs, night-clubs, discos, wine bars, restaurants, etc.
Chatting up a widow at her husband's funeral, for example, would at the very least incur disapproval, if not serious distress or anger.
According to some evolutionary psychologists, flirting may even be the foundation of civilisation as we know it.
They argue that the large human brain – our superior intelligence, complex language, everything that distinguishes us from animals – is the equivalent of the peacock's tail: a courtship device evolved to attract and retain sexual partners.
So, to save the human race from extinction, and preserve the foundations of civilisation, Martini commissioned Kate Fox at the Social Issues Research Centre to review and analyse all the scientific research material on interaction between the sexes, and produce a definitive guide to the art and etiquette of enjoyable flirting.
Psychologists and social scientists have spent many years studying every detail of social intercourse between men and women.
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